In Episode #5 of Thrive, Heather talks to Lisa Montgomery, owner of Luxurious Fishing Vacations, where she customizes world-class fishing retreats for high-end clients who want to travel to remote and exotic locations to make the catch of their life. In this episode, Lisa shares how she discovered this unique niche and how by narrowing her niche she started to see success in her business. She also shares about owning her value so she could consistently attract high-end clients. Finally, Lisa tells about how the difference between attracting male and female buyers and what she has learned working primarily in a male-dominated market.

Enjoy!