Welcome to this episode of Thrive, “The Key To Brand Happiness” with Michelle Ghilotti. Michelle Ghilotti is a couture brand curator, international speaker and writer for Forbes Magazine & The Huffington Post.

On this episode. Michelle shares with us the three things you must consider when writing copy to stay on-brand and be authentic in your business. What it means to have a brand feeling word and how important it is to have a sense mission and purpose in your business. Michelle also talks to us about why love and connection are a must to create a success for yourself and your clients.