So often we try to build our brands based on what we think will make the most money, but in reality, the best, most profitable brands are usually home-made. They come from going back to the place inside ourselves where are beliefs are formed, usually from childhood.

Being fueled by your self of home is extremely powerful. Just think of Lebron James who recently went home to Cleveland to win the NBA championship. He was on fire for the trophy, especially because it was on his home turf.

When you understand what fuels, why you are doing what you are doing, and what makes you who you are, you are unstoppable!