“How To Create A Highly Visible Brand” Gharrity founder of 113 Branding is a Brand Strategist, Marketer, Speaker and Author. She worked in the Hollywood entertainment industry for 15+ years at top companies, such as The Walt Disney Company and Sony Pictures, in film, television, original web content and branded entertainment. Joie recently launched her book The Red Carpet Guide to Visibility and Influence.

On this episode, Joie talks about how her experience with big Hollywood studios taught her what you really need to do to create an influential brand and the importance of building meaningful tribes. She talks about the difference between organic selling by giving value and the old model of upselling and pitch-fests. And finally, Joie share tips from her new book on how to leverage your visibility by shining the light on others to become a true star.